Hedonai, the company backed by Sherpa Capital with a national network of 39 centres of laser depilation, aesthetics and facial and body medicine, and Ivalia Estética Médica, a network of reference medical aesthetics clinics in the Canary Islands, have signed an strategic alliance to streng then the portfolio of medical-aesthetic services offered to their clients patients with the most advanced technologies and prioritizing excellence in medical and human treatment.
This alliance will allow both companies to optimize their offer of medical-aesthetic services - both facial and body -with the most advanced technologies in each area, as well as increase the business efficiency of both companies with the ultimate goal of maximizing the added value offered to their patients.
This integrative approach will allow Hedonai to combine the extensive experience of more than 34 years of patient service with the comprehensive solutions offered by Ivalia Estética Médica to address anyaesthetic concern, allowing it to offer the most advanced aesthetic treatmentsin the Canary Islands.
With three centres and more than 40 employees in the Canary Islands, Ivalia generated almost €2.5M in sales in 2018. For its part, Hedonai has 39 centres, 320 employees and a turn over forecast of €16M for 2019. Sherpa Capital acquired Hedonai in a deal valued at €19.3M in October 2017. Since then, Hedonai has grown organically via the opening of new centres. With the alliance with Ivalia, Hedonai is moving towards the objective marked inits strategic plan for 2021, which consists of doubling its network of centres with 40 new openings.
Sherpa Capital's project aims to reinforce Hedonai's expansion with the opening of new clinics, the incorporation of new services and treatments and the implementation of a buy and build strategy. The objective is to make Hedonai the leader in the beauty medicine sector.
Natalia Falcón, director of Ivalia Estética Médica, commented: "We are very happy with the opportunities that our alliance with Hedonai will bring to our patients. Both companies are leaders in our market and we have decided to combine our strengths to offer patients the best services with the most advanced technologies and the best human treatment.”
Miguel Angel Viera, manager and co-director, added: "Ivalia Estética Médica and Hedonai share a common vision of prioritizing the patient. We are convinced that this alliance will allow Ivalia to reinforce its value proposition, thanks to Hedonai's extraordinary resources for the implementation of the most advanced technology and the most completerange of services on the market".
Alfredo Bru Tabernero, Chairman of Hedonai and Founding Partner of Sherpa Capital, majority share holder of Hedonai's chain ofclinics, said: "Hedonai was looking for an ally in the Canary Islands capable of providing first class medical-aesthetic services. Thanks to its leadership position in the Canary Islands, its medical excellence and its proposal of cutting-edge services, Ivalia Estética Médica is the perfect choice".
Ivalia Estética Médica: has three first-rate medical-aesthetic centres on the island of Gran Canaria, where it offers integral solutions for any patient's aesthetic concerns through its different medical aesthetic units. It also has the largest laser platform in the Canary Islands and the most advanced aesthetic treatments.
Hedonai: is the leading chain ofmedical-aesthetic centres in aesthetic medicine and pioneer in laser depilation in Spain, with national implementation. With more than 34 years of experience, it has the best reputation as the most respected chain of medical-aesthetic centres in the sector. With 39 centres of its own, Hedonai is permanently at the forefront of innovation and development of technology, with the latest treatments, and offers the best medical advice to obtain the best results with the greatest guarantees.
About Sherpa Capital:
A private equity firm with more than 250 million euros in assets under management, pioneer in Spain and specialized ininvestments in mid-market companies, which combines the capabilities and financial resources of a traditional private equity firm with the entrepreneurial experience of an operational team unique in the sector.